Understanding Email Bounce Rate
Email bounce rate measures the percentage of emails that were rejected by receiving servers and "bounced" back to the sender. Bounces are categorized as hard bounces (permanent failures like invalid addresses) or soft bounces (temporary issues like full mailboxes).
High bounce rates damage your sender reputation, leading to deliverability problems. Email providers view high bounce rates as a sign of poor list hygiene or spam behavior.
Why Email Bounce Rate Matters for Shopify Stores
Bounced transactional emails mean customers don't receive order confirmations or shipping updates. High bounce rates on marketing emails can damage your sender reputation, affecting all your email communications.
How SecurEcommerce Helps with Email Bounce Rate
Email Security
Protect against phishing and email spoofing with DMARC/SPF monitoring
- • Forward suspicious emails to analyze@mail.securecommerce.io
- • Instant threat assessment with risk scoring
- • DMARC record monitoring and validation
Frequently Asked Questions
Frequently Asked Questions
What is a good email bounce rate?
Keep your bounce rate under 2%. Higher rates indicate list quality issues that need attention before they damage your sender reputation.
What causes email bounces?
Hard bounces are caused by invalid email addresses. Soft bounces can be caused by full mailboxes, server issues, or messages that are too large.
Related Terms
Email Deliverability
Email SecurityThe ability of your emails to reach recipients' inboxes rather than being filtered to spam or blocked entirely.
Email Blacklist
Email SecurityA list of IP addresses or domains identified as sources of spam, causing emails from those sources to be blocked or filtered.
SPF
Email SecuritySender Policy Framework - an email authentication method that specifies which servers can send email on behalf of your domain.
DMARC
Email SecurityDomain-based Message Authentication, Reporting & Conformance - an email authentication protocol that protects your domain from spoofing.