Understanding Email Deliverability
Email deliverability refers to the success rate of your emails reaching the intended recipient's inbox. It's affected by your sender reputation, authentication configuration (SPF, DKIM, DMARC), email content, and recipient engagement.
Poor deliverability means your order confirmations, shipping notifications, and marketing emails may never reach customers - damaging trust and causing support issues.
Why Email Deliverability Matters for Shopify Stores
For Shopify stores, email deliverability directly impacts customer experience. If order confirmations go to spam, customers worry their order didn't process. Proper email authentication dramatically improves deliverability.
How SecurEcommerce Helps with Email Deliverability
Email Security
Protect against phishing and email spoofing with DMARC/SPF monitoring
- • Forward suspicious emails to analyze@mail.securecommerce.io
- • Instant threat assessment with risk scoring
- • DMARC record monitoring and validation
Frequently Asked Questions
Frequently Asked Questions
Why are my store emails going to spam?
Common causes include missing or misconfigured SPF/DKIM records, no DMARC policy, sending from a new domain, or being on email blacklists.
How can I improve my email deliverability?
Configure SPF, DKIM, and DMARC properly, maintain consistent sending patterns, clean your email lists, and monitor your sender reputation.
Related Terms
SPF
Email SecuritySender Policy Framework - an email authentication method that specifies which servers can send email on behalf of your domain.
DKIM
Email SecurityDomainKeys Identified Mail - an email authentication method that adds a digital signature to verify email integrity.
DMARC
Email SecurityDomain-based Message Authentication, Reporting & Conformance - an email authentication protocol that protects your domain from spoofing.
Email Blacklist
Email SecurityA list of IP addresses or domains identified as sources of spam, causing emails from those sources to be blocked or filtered.
Email Bounce Rate
Email SecurityThe percentage of emails that couldn't be delivered and were returned to the sender.