Protect Your Product Launch

Why Launches Need Extra Protection

Product launches attract:

• Inventory hoarding bots
• Reseller operations
• Fraudsters
• Competitors monitoring

Normal security may not be enough.

Pre-Launch: 1 Week Before

Step 1: Review Current Settings

• Check existing blocking rules
• Note current VPN policy
• Review geographic restrictions

Step 2: Plan Your Launch Security

Decide on:

• VPN blocking (recommend: enable)
• Geographic restrictions (tighten)
• Data center blocking (consider)

Pre-Launch: 1 Day Before

Step 3: Tighten Security

Enable VPN Blocking

1. Go to VPN/Proxy Blocking
2. Set to “Block” (not just warn)
3. Save settings

Geographic Restrictions

1. Limit to shipping regions only
2. Block high-fraud countries
3. Consider region-level restrictions

Data Center Blocking

1. Consider blocking major hosting ISPs
2. Blocks most bot infrastructure
3. May affect some corporate customers

Step 4: Prepare Your Team

• Brief customer service
• Prepare responses for blocked customers
• Have escalation process ready

During Launch

Step 5: Monitor Actively

Watch for:

• Unusual traffic spikes
• Rapid sell-out patterns
• Customer complaints
• Blocked traffic volume

Adjust in Real-Time

If needed:

• Add IP blocks for identified bots
• Tighten geographic restrictions
• Communicate with customers

Post-Launch

Step 6: Return to Normal

After launch completes:

1. Review what happened
2. Document lessons learned
3. Relax temporary restrictions
4. Return to normal security levels

Consider Keeping

• Effective blocking rules
• Identified bad actor IPs
• Improved base configuration

Launch Day Checklist

Pre-Launch

• VPN blocking enabled (block mode)
• Geographic restrictions tightened
• Data center ISPs blocked (optional)
• Custom block messages set
• Team briefed

During Launch

• Monitoring dashboard
• Customer service ready
• Escalation process defined

Post-Launch

• Review security logs
• Document learnings
• Relax temporary settings
• Keep effective new rules