Why Trust Matters
Online shoppers are cautious:
- Can’t inspect products physically
- Fear payment fraud
- Worry about delivery
- Concerned about data security
Without trust signals, they leave.
Signs of Trust Problems
Behavioral Signals
- High bounce rate
- Short time on site
- Cart abandonment
- Few return visitors
Direct Feedback
- “Is this site legit?”
- “How do I know you’re real?”
- Payment method questions
- Security concerns
Building Trust
Security Indicators
Show you take security seriously:
- SSL certificate (secure checkout)
- Trust badges
- Security certifications
- Clear privacy policy
Professional Appearance
- Quality product photography
- Clear product descriptions
- Professional design
- No broken links or errors
Social Proof
- Customer reviews
- Testimonials
- Press mentions
- Social media presence
Contact Information
- Physical address
- Phone number
- Email address
- Live chat
Policies
- Clear return policy
- Shipping information
- Privacy policy
- Terms of service
SecurEcommerce Trust Badge
Display a security badge showing:
- Site is protected
- Security measures active
- Verification of legitimacy
Badge Benefits
- Visual trust signal
- Differentiates from scam sites
- Shows security commitment
- Customizable appearance
Setup
- Enable trust badge in SecurEcommerce
- Choose placement
- Customize colors
- Test visibility
Beyond the Badge
Trust badges help, but aren’t everything:
- Product quality matters most
- Good service builds loyalty
- Reviews provide social proof
- Consistent branding reinforces trust
Use the badge as part of a comprehensive trust strategy.