Why Emails Go to Spam
Several factors affect deliverability:
Authentication Issues
Without SPF, DKIM, and DMARC:
- Email providers can’t verify you
- Suspicious emails get filtered
- Legitimate mail treated as spam
Domain Reputation
Your domain’s reputation affects delivery:
- Previous spam associations
- Spoofing attempts by others
- Sending patterns
Content Triggers
Email content can trigger filters:
- Too promotional
- Spam-like language
- Suspicious links
Checking Your Authentication
SPF Record
Do you have an SPF record listing authorized senders?
DKIM
Are your emails signed with DKIM?
DMARC
Do you have a DMARC policy?
SecurEcommerce checks all of these automatically.
Fixing the Problem
Step 1: Check Current Status
Use SecurEcommerce to see your email authentication status.
Step 2: Add Missing Records
Follow our guides to add:
- SPF record
- DKIM configuration
- DMARC policy
Step 3: Verify and Monitor
Confirm records are correct and monitor ongoing.
Common Issues
Missing SPF
No SPF record means anyone can claim to send for you.
Fix: Add SPF record to DNS.
DKIM Not Configured
Emails aren’t signed, so they can’t be verified.
Fix: Configure DKIM with email provider.
No DMARC
Receiving servers don’t know your policy.
Fix: Add DMARC record to DNS.
SecurEcommerce Monitoring
We continuously check your configuration:
- Alert when records are missing
- Warn about misconfigurations
- Track changes over time
- Recommend improvements