The Geographic Fraud Problem
Fraud isn’t evenly distributed. Certain regions have:
- Higher rates of payment fraud
- More sophisticated fraud operations
- Less legal recourse for merchants
- Payment verification challenges
If you don’t ship there anyway, why accept orders from there?
Identifying the Problem
Signs of Geographic Fraud
- Chargebacks clustered by country
- Failed payment attempts from same regions
- Orders where billing and shipping don’t match
- High-value orders from high-risk areas
Common High-Fraud Regions
While fraud can come from anywhere, merchants often see patterns:
- Certain Eastern European countries
- Some Southeast Asian regions
- Various African nations
- Specific areas within larger countries
Your data will show your specific patterns.
The Blocking Solution
Country Blocking
Block entire countries:
- Visitors see a block message
- Can’t browse or purchase
- Immediate fraud reduction
Region Blocking
More precise control:
- Block specific states/provinces
- Keep country access, restrict areas
- Useful for compliance too
VPN Blocking
Catch bypass attempts:
- Fraudsters use VPNs to appear elsewhere
- VPN detection identifies this
- Block or flag VPN traffic
Setting Up Geographic Blocking
Step 1: Analyze Your Data
Before blocking, understand:
- Which countries have highest fraud rates?
- Do you ship to those countries?
- Are there legitimate customers there?
- What’s the cost-benefit?
Step 2: Configure Blocking
In SecurEcommerce:
- Go to Blocking settings
- Select Country Blocking
- Choose countries to block
- Set your block message
- Enable VPN blocking too
Step 3: Monitor Results
After enabling:
- Track fraud rates
- Monitor blocked traffic
- Adjust as needed
Balancing Security and Access
Don’t Over-Block
Blocking too broadly:
- May block legitimate customers
- Reduces your addressable market
- Can’t be undone retroactively
Start Conservative
- Block obvious problem regions first
- Monitor impact
- Add more blocks as data supports
Consider VPN Impact
- Some legitimate customers use VPNs
- Decide based on your specific situation
- Use “warn” mode before hard blocking
What Blocked Users See
Create helpful messages:
Example:
“We’re unable to process orders from your region at this time. If you believe this is an error, please contact support@yourstore.com”
Don’t be hostile - some blocked visitors may be legitimate.
Common Questions
”Won’t they just use a VPN?”
Yes, some will. That’s why you should:
- Enable VPN blocking too
- Use multiple layers of protection
- Accept that no solution is 100%
“What if I block legitimate customers?”
- Provide a customer service contact
- Consider allowlisting authenticated customers
- Review and adjust blocks regularly
”How do I know which countries to block?”
- Review your chargeback data
- Look for patterns in failed orders
- Consider shipping limitations
- Start with regions you don’t serve
Additional Protection Layers
Geographic blocking works best with:
Payment Verification
- Address verification (AVS)
- CVV requirements
- 3D Secure
Order Review
- Manual review for high-risk orders
- Velocity checks
- Shipping/billing match requirements
VPN Detection
- Block or flag VPN users
- Reduces bypass attempts
The Business Case
Calculate your fraud cost:
- Chargeback fees ($15-100+ each)
- Lost merchandise
- Review time
- Processor penalty fees
Compare to blocking impact:
- Lost legitimate sales (likely minimal if you don’t ship there)
- Customer complaints (few if messaging is good)
For most merchants, blocking high-fraud regions they don’t serve is clearly beneficial.
Getting Started
- Install SecurEcommerce
- Review your fraud data
- Identify high-risk regions
- Configure country blocking
- Enable VPN blocking
- Monitor and adjust
Don’t let geographic fraud drain your profits.