Critical Risk 6 warning signs to watch for

Brand Impersonation: Beyond Clone Sites

Brand impersonation takes many forms beyond website cloning. Learn all the ways scammers exploit your brand.

Affects: brand customers trust revenue

Forms of Brand Impersonation

Website Cloning

Fake stores copying your entire site.

Social Media Fakes

Fake accounts on Instagram, Facebook, TikTok claiming to be you.

Email Spoofing

Emails appearing to come from your domain.

Marketplace Impersonation

Fake seller accounts on Amazon, eBay using your brand.

Customer Service Scams

Fake support accounts responding to your customers.

Domain Squatting

Typosquats and similar domains capturing your traffic.

Warning Signs

  1. Customer confusion about “which account is real”
  2. Social media mentions with wrong handles
  3. Reports of emails you didn’t send
  4. Fake listings on marketplaces
  5. Support requests about interactions you didn’t have
  6. Traffic to domains similar to yours

Comprehensive Protection

Clone Detection

SecurEcommerce detects website copying and typosquats.

Email Security

Monitor authentication to prevent spoofing.

Social Media Monitoring

Report fake accounts on each platform.

Marketplace Monitoring

Regular searches for unauthorized sellers.

Trademark registration enables stronger action.

Building a Defense Strategy

  1. Detection - Know when impersonation happens
  2. Documentation - Record evidence
  3. Reporting - Use platform abuse systems
  4. Communication - Alert customers proactively
  5. Legal action - When warranted

SecurEcommerce provides the detection layer - you know about impersonation quickly so you can respond.

How SecurEcommerce Protects You

Clone Detection

Detect fake stores copying your business using canary tokens and typosquat scanning

  • Canary token system triggers on unauthorized domain access
  • Typosquat domain scanning via DNSTwist integration
  • Risk scoring (0-100) with LOW/MEDIUM/HIGH/CRITICAL severity
Basic plan & up

Email Security

Protect against phishing and email spoofing with DMARC/SPF monitoring

  • Forward suspicious emails to analyze@mail.securecommerce.io
  • Instant threat assessment with risk scoring
  • DMARC record monitoring and validation
Basic plan & up

Related Security Threats

Protect Your Store from This Threat

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