SecurEcommerce vs Fraud Filter Apps

Different Approaches to Security

Fraud Filters analyze orders after they’re placed and flag suspicious ones.

SecurEcommerce prevents malicious visitors from reaching your store in the first place.

These are fundamentally different approaches.

How Fraud Filters Work

Typical fraud filter apps:

1. Wait for an order to be placed
2. Analyze order characteristics
3. Calculate a risk score
4. Flag or cancel suspicious orders

Limitations

• Reactive - Damage may already be done
• After the fact - Order processing already occurred
• False positives - Good orders get flagged
• Customer friction - Delays for legitimate buyers

How SecurEcommerce Works

SecurEcommerce prevents threats proactively:

1. Visitor arrives at your store
2. Real-time traffic analysis
3. Block VPNs, proxies, bad countries
4. Malicious visitors never reach checkout

Advantages

• Proactive - Stop threats before orders
• No false positives on orders - Bad traffic blocked early
• Better experience - Legitimate customers unaffected
• Comprehensive - Addresses multiple threat types

Feature Comparison

What Fraud Filters Do Well

• Order risk scoring
• Address verification
• Payment pattern analysis
• Chargeback prediction

What Fraud Filters Don’t Do

• ❌ Block VPN/proxy traffic
• ❌ Prevent bot access
• ❌ Detect clone sites
• ❌ Email security
• ❌ Content protection

SecurEcommerce Capabilities

• ✅ VPN/proxy blocking
• ✅ Bot blocking
• ✅ Country/region blocking
• ✅ Clone detection
• ✅ Email security
• ✅ Content protection
• ✅ Trust badge

Complementary or Replacement?

They Can Work Together

• SecurEcommerce: Blocks obvious bad traffic
• Fraud filter: Analyzes remaining orders
• Defense in depth approach

SecurEcommerce Alone

For many stores, proactive blocking eliminates most fraud attempts before they become orders, reducing the need for order-level fraud analysis.

Cost-Effectiveness

Fraud Filter Costs

• Monthly subscription
• Plus: Chargebacks from fraud that slips through
• Plus: Time managing flagged orders
• Plus: Lost sales from false positives

SecurEcommerce Costs

• Monthly subscription
• Prevention is cheaper than recovery
• No chargeback costs from blocked threats
• No false positive order cancellations

Use Case Examples

Scenario: High-Risk Country Traffic

Fraud Filter: Orders from risky countries get flagged, you review each one, some are fraudulent, you cancel, some result in chargebacks anyway.

SecurEcommerce: Traffic from risky countries is blocked before checkout. No orders to review. No chargebacks from those sources.

Scenario: Bot Attack

Fraud Filter: Bot places multiple orders rapidly. Orders flagged after the fact. Inventory may be held. Processing resources wasted.

SecurEcommerce: Bot detected and blocked at the traffic level. Never reaches checkout. No orders to process or cancel.

When to Use What

Fraud Filter Makes Sense When

• You accept all traffic
• You need order-level analysis
• Geographic blocking isn’t appropriate
• You have dedicated fraud review staff

SecurEcommerce Makes Sense When

• You want to prevent threats proactively
• You can restrict by geography
• You face VPN/bot abuse
• You want comprehensive security

The Verdict

Fraud filters and proactive blocking solve different problems. Fraud filters analyze orders after they happen. SecurEcommerce prevents malicious traffic from reaching your store.

For comprehensive protection, proactive defense with SecurEcommerce stops threats before they become orders - a more efficient approach for most stores.