Why Analytics Get Corrupted
Bot Traffic
Automated visitors that:
- Crawl every page
- Never convert
- Skew all your metrics
Competitor Monitoring
Tools checking your:
- Pricing
- Inventory
- New products
Scraping Operations
Bots harvesting your:
- Product data
- Images
- Content
Fake Traffic Attacks
Sometimes intentional pollution of your data.
Signs of Bad Data
Geographic Anomalies
Traffic from countries you don’t serve or advertise in.
Behavior Patterns
- 0-second sessions
- 100% bounce rates
- No pages per session
Traffic/Sales Mismatch
High traffic, no conversions.
Timing Patterns
Traffic at unusual hours for your market.
Cleaning Your Analytics
Block Non-Customer Traffic
Use SecurEcommerce to block:
- Countries you don’t serve
- Data center traffic
- Known bot sources
Filter VPN Traffic
VPN users often aren’t real shoppers:
- Block or flag VPN traffic
- Remove from analytics consideration
Geographic Restrictions
Limit to regions you actually serve.
The Improvement
After implementing blocking:
- More accurate traffic counts
- Realistic conversion rates
- Meaningful geographic data
- Better marketing decisions
What You Can’t Fix
Some bot traffic will always get through:
- Search engine crawlers (which you want)
- Sophisticated bots
- New bot sources
Focus on reducing the noise, not eliminating it entirely.